Sunday, August 12, 2007
TV Shows.
So anyway, I just saw that this year's Star Search contestants will be judged by professional judges only. Yes, that means no voting. It's been a long time since there's been any TV contest where the audience isn't involved in the judging process. But the question is, will it still attract as many audiences as it did in those days long gone? Or will it lose to the popularity of contests where audiences can vote for their favourite contestants? But Mediacorp sure is putting in quite a bit of effort advertising it.
But talking about Mediacorp's advertising, I surećwonder what they are thinking. By "they", I'm actually referring to the one who's in charge or advertising. Maybe they have more than 1 person, I don't know. But anyway, I just happened to be watching TV on Channel U, and there was an advert for a Malay talk show on Suria. No, I'm not trying to say that the talk show is a programme not worth advertising. But the thing is, who are the audiences they are trying to target to entice to watch the show? I don't think many people watching a Chinese channel at a prime TV slot of 8pm would be interested in watching a Malay talk show.
Before any readers jump to any conclusion, let me first say that I would say the same thing if they were to advertise for a Chinese show on Suria. Sure, there may be English subtitles, and there may be Malays who like to watch Chinese shows (and vice versa), but what's the chance of that? I would have no qualms at all if they were to advertise for shows on Channel 8, U or Suria on Channel 5, since English is a first language for all of us and people of all races would watch it, and may be enticed to watch the shows on the other channels that have been advertised.
So anyway, I think the time allocated for such worthless advertisements could have been put to better use. Such as advertising for shows on Channel 5, or even a commercial advertisement, to help generate revenue. Seriously, the opportunity cost (click, for the benefit of non-economics students) for that talk show advertisement is so great, I don't understand why they even put it there in the first place. I personally believe that there is no other alternative that can be worth less than advertising for that talk show at such a precious TV slot.
As a closing note, NDP 07 is finally over. It's kind of of an ambivalent feeling. Very stressful during each rehearsal, but it's also a very enriching experience. And I got the chance to see many friends again. But even though NDP is over, we're going to suffer from the aftermath tomorrow. That's right, we're going there to clear away the barricades and return them to where they belong. Which makes me want to talk about TV again. The stupid TV news only talked about how much effort was put in to clear the area of litter after the event. No mention was given to how much effort it took to clear the barricades. And set them up in the first place. The cleaners didn't even need to place the litter there in the first place, unlike us. Honestly, when the media wants to recognize one party's efforts for an event, they should try to analyze the efforts put in by the other parties as well. Oh yeah, and my friend was complaining to me how the newspapers had photos of every GOH contingent except theirs, the Commandos. Pity. We are all the forgotten warriors..
0 comments
But talking about Mediacorp's advertising, I surećwonder what they are thinking. By "they", I'm actually referring to the one who's in charge or advertising. Maybe they have more than 1 person, I don't know. But anyway, I just happened to be watching TV on Channel U, and there was an advert for a Malay talk show on Suria. No, I'm not trying to say that the talk show is a programme not worth advertising. But the thing is, who are the audiences they are trying to target to entice to watch the show? I don't think many people watching a Chinese channel at a prime TV slot of 8pm would be interested in watching a Malay talk show.
Before any readers jump to any conclusion, let me first say that I would say the same thing if they were to advertise for a Chinese show on Suria. Sure, there may be English subtitles, and there may be Malays who like to watch Chinese shows (and vice versa), but what's the chance of that? I would have no qualms at all if they were to advertise for shows on Channel 8, U or Suria on Channel 5, since English is a first language for all of us and people of all races would watch it, and may be enticed to watch the shows on the other channels that have been advertised.
So anyway, I think the time allocated for such worthless advertisements could have been put to better use. Such as advertising for shows on Channel 5, or even a commercial advertisement, to help generate revenue. Seriously, the opportunity cost (click, for the benefit of non-economics students) for that talk show advertisement is so great, I don't understand why they even put it there in the first place. I personally believe that there is no other alternative that can be worth less than advertising for that talk show at such a precious TV slot.
As a closing note, NDP 07 is finally over. It's kind of of an ambivalent feeling. Very stressful during each rehearsal, but it's also a very enriching experience. And I got the chance to see many friends again. But even though NDP is over, we're going to suffer from the aftermath tomorrow. That's right, we're going there to clear away the barricades and return them to where they belong. Which makes me want to talk about TV again. The stupid TV news only talked about how much effort was put in to clear the area of litter after the event. No mention was given to how much effort it took to clear the barricades. And set them up in the first place. The cleaners didn't even need to place the litter there in the first place, unlike us. Honestly, when the media wants to recognize one party's efforts for an event, they should try to analyze the efforts put in by the other parties as well. Oh yeah, and my friend was complaining to me how the newspapers had photos of every GOH contingent except theirs, the Commandos. Pity. We are all the forgotten warriors..
0 comments
Comments:
Post a Comment
